Website redesign
Website redesign that starts by diagnosing what is actually costing you — speed, mobile layout, structure or search visibility — instead of restyling and hoping.
- DisciplineRedesign & rebuild
- Starts withDiagnosis, not a mockup
- ScopeTargeted pass or full rebuild
A redesign that begins with a diagnosis rather than a mockup.
Redesign is usually the wrong first question
“The site looks dated” is rarely why a site is not working.
What the diagnosis looks at
Speed
01Real load time on a mid-range phone over mobile data, not a desktop score.
Mobile behaviour
02Whether the layout works on a phone or merely fits on one.
Search health
03Indexing, canonicals, redirects, structured data, and whether the site is even eligible to rank.
Structure
04Whether a first-time visitor can find what they came for without guessing.
Conversion path
05Whether it is obvious what to do next, and whether the mechanism for doing it actually works.
Content
06Whether the copy answers the questions people arrive with.
Two ways it goes
Sometimes the diagnosis says the foundation is sound and three specific things are wrong.
Websites I’ve built recently.
See all work
Website for a maker of handmade luxury metalwork: copper bathtubs, sinks, lighting and furniture.
Website for a Moradabad handicraft manufacturer exporting brass, copper and wood to 42 countries.
Website for Aurelio, the metal and wood atelier of AF International: handcrafted furniture, lighting and decor.
Website for a home-metalware manufacturer exporting from Moradabad to 34 countries.
Questions people actually ask
01How do I know if I need a redesign or just fixes?
Look at the diagnosis before deciding. If the site loads reasonably, is indexed, and works on a phone, targeted fixes will usually get you most of the way.
02Will I lose my Google rankings if I redesign?
Only if the migration is done carelessly. Rankings are lost when URLs change without redirects, when content is cut, or when the new site blocks crawling.
03Can you redesign without changing our branding?
Yes. Plenty of redesigns keep the identity entirely and change only the things that were costing money.
Got something worth building? Tell me what it needs to do.
Send the brief — or the half-formed version of it — and you will get a quote with a timeline attached.