Generative Engine Optimization
GEO services — getting your business cited by ChatGPT, Perplexity, Gemini and Google AI Overviews.
- DisciplineAI search visibility
- TargetsChatGPT, Perplexity, Gemini
- StatusEarly, and uncrowded
GEO is the work of becoming the source AI assistants cite.
The search box is moving
A growing share of questions that used to produce ten blue links now produce a written answer with a handful of citations.
What GEO work involves
Structured data
01Schema.org markup describing the business, its services, its location and its reviews as machine-readable facts rather than prose an assistant has to infer from.
Answer-shaped content
02Direct answers placed high on the page, in the 40-to-60 word block an assistant can lift whole.
Crawler access
03GPTBot, ClaudeBot, PerplexityBot, Google-Extended and the rest explicitly permitted in robots.txt.
Server-rendered content
04AI crawlers largely do not execute JavaScript.
llms.txt
05A plain-language summary written for machines, giving an assistant a clean account of who you are and what you do.
Entity consistency
06The same name, address, phone and description everywhere, so an assistant can be confident two mentions are the same business.
Why it is worth doing now
SEO is thirty years old and every competitive term has someone defending it.
Websites I’ve built recently.
See all work
Website for a maker of handmade luxury metalwork: copper bathtubs, sinks, lighting and furniture.
Website for a Moradabad handicraft manufacturer exporting brass, copper and wood to 42 countries.
Website for Aurelio, the metal and wood atelier of AF International: handcrafted furniture, lighting and decor.
Website for a home-metalware manufacturer exporting from Moradabad to 34 countries.
Questions people actually ask
01What is Generative Engine Optimization?
GEO is optimising a site so that AI assistants — ChatGPT, Perplexity, Gemini, Google AI Overviews and others — cite it as a source when answering questions.
02Is GEO different from SEO?
It builds on SEO and adds to it. Fast, crawlable, well-structured pages help both.
03How do I get cited by ChatGPT?
Allow OpenAI's crawlers in robots.txt, publish content that answers real questions directly and early, mark the facts up in schema so they can be attributed, and make sure the content exists in the HTML rather than appearing after JavaScript runs.
Got something worth building? Tell me what it needs to do.
Send the brief — or the half-formed version of it — and you will get a quote with a timeline attached.